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Beckham set to invade America

Beckham set to invade AmericaDavid Beckham has conquered the rest of the world as the most recognized soccer player around. Now, he’s beginning his march across America.

Taking the first step Thursday, Beckham announced a five-year deal to play for the Los Angeles Galaxy, starting this summer.

“Beckham Comes to America” flashed on video screens outside Staples Center, owned by AEG, the sports and entertainment company that runs the Galaxy.

Beckham’s first task? Converting football, baseball and basketball-crazed Americans into soccer fans.

That could be his biggest hurdle since the United States is the last – and largest – market where Beckham’s cult of personality has few believers. A superstar whose movements have convulsed Asian capitals and helped sell millions of European tabloids has been able to walk American streets in relative anonymity.

“There are so many great sports in America,” said Beckham, the 31-year-old former England captain. “There are so many kids that play baseball, American football, basketball. But soccer is huge all around the world apart from America, so that’s where I want to make a difference with the kids.”

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